Nestled beneath the majestic Outeniqua Mountains, George comes alive throughout the year with festivals, markets, sports and community celebrations that reveal its rich culture and scenic charm.
George’s yearly Events & Festivals highlights
Africa Day Festival (late May)
Held in Witfontein Nature Reserve, typically around May 25 (being Africa Day), this vibrant event features live music, colourful stalls and family entertainment, celebrating heritage and unity across local communities and beyond.
Winter Wine Festival (mid‑August)
Set at scenic Fancourt, this upscale festival showcases 25+ premium wine producers, live music, gourmet stalls and tastings in a stylish winter setting—complete with branded glasses and cooking stations.
George Agricultural Show (late August)
At the end of August, George Showgrounds hosts one of the largest agricultural fairs in the Southern Cape, offering livestock displays, trade stalls, food, entertainment and experiences ideal for all ages.
George Old Car Show & Cheese Festival (winter months)
The George Old Car Show, established in the late 1990s, highlights vintage cars, tractors, dog shows, crafts and food. Nearby, the Cheese Festival – running over several days – pairs artisan cheeses with wine and chocolate tastings for a family‑friendly winter treat.
Sports & Adventure Highlights
- The annual Oubos MTB Marathon in March offers 10 km to 50 km mountain-bike routes, plus potjiekos and food stalls at Blanco Primary.
- In October, the epic Prince George MTB race covers 165 km from Prince Albert over the Swartberg and Montagu Pass into George—a stunning endurance ride.
- Also in October, the South African Surf Championships at Victoria Bay draw top athletes and spectators to this iconic surf venue.
Markets & Arts
Every Saturday, the Outeniqua Family Market bustles with over 150 stalls selling fresh produce, crafts, street food and live music – perfect for families and pets alike.
Every Sunday, enjoy the Sunday Funday Market under the milkwood trees with live music, local handmade crafts, a kids zone, and space to relax is perfect for a fun family outing to Wilderness. On the first Friday of each month, the Milkwood Night of Dreams becomes a magical evening where visitors symbolically offer their dreams and wishes to the fire.
Midweek, the Hinenni Community Market in Rondevlei brings local artisans and farm goods into town on Wednesdays.
Why visit George?
With a mix of culture, food, sport and community spirit spread across the seasons, George delivers experiences that feel grounded and authentic. From heritage festivals to outdoor adventures, this Garden Route hub offers events for every taste, set in landscapes that are both rugged and refined.