Garden Route Tourism Products

You own or run a tourism product on the Garden Route or Klein Karoo?  May be an accommodation establishment or a restaurant?  Or you offer an activity you would like to suggest to visitors to the region?   But you’re busy keeping your guests busy and happy, and that is what you’re good at!  And although you know you should be sharing your stories with the world, there is actually not enough time in your day.  This is where we come in!

What Destination Garden Route offers Tourism Products

We are here to tell ‘the world’ how happy your guests are, and to reach out those guests who haven’t found you yet.  We do this in different ways, tailor made to your objectives and budget.

Travel Trade Representation

We love going to trade shows and travel workshops.  This is where the travel trade – both outbound international tour operators as well as inbound South African operators and product managers – ‘shop’ to find new tourism products in the market.  And stay up-to-date with any changes in their current offerings to their clientele.

But these shows and workshops eat up quite a bit of your budget….  Unless you join our portfolio of smaller accommodation establishments (max. 20 rooms), owner-run and managed, uniquely Garden Route tourism products.

Read more on our Travel Trade Representation page…

Online / Social Media Marketing

You’re good at entertaining your guests, you keep them busy, you make them happy.  You don’t really want to spend too much time behind your computer.  At the same time you know you should be looking at your online reputation (what do your guests actually say about your establishment, your restaurant, your activity?).  You know you should be spending time on social media, sharing online what you do ‘on the ground’….

Online marketing, in combination with Social Media Marketing, is an ongoing process to keep your establishment, activity, restaurant or event at the top of your guests’ mind.  And whilst this should be done on an ongoing basis, we understand the challenges of running your business and looking after your guests while they are with you.

That’s where Destination Garden Route comes in!  We love spending time online, and will share your Garden Route stories, pictures, events, connecting you directly with an interested audience.

Download our current rate sheet


Google: R500.00 once off Set up your business listing on Google, including contact details and up to 8 images (to be provided);
TripAdvisor: R500.00 once off List your establishment on TripAdvisor, including contact details and up to 8 images (to be provided);
Nightsbridge: R1,200.00 once off Set up of your booking system incl. contact details, max. 5 rooms / room types and 4 images per room / room type;

min. 1 – max. 2 years rate sheets (rack and STO);

  R400.00 once off Channel management set up per listing site (; Expedia, Agoda, TravelGround, HRS, Safarinow, Rooms for Africa, etc.);
AirBnB: R1,200.00 once off Set up bed & breakfast listing on AirBnB, including contact details, rooms set up and up to 8 images (to be provided).

Read more on our Online / Social Media Marketing page…

Email Marketing

We stay in touch with tour operators around the world on a bi-monthly basis, keeping the Garden Route at the top of their mind.  In our newsletters we include events and festivals happening on the Garden Route and share general tourism news about the Garden Route and South Africa with them.

Destination Garden Route sends out bi-monthly newsletters to its ever growing database of nationally and internationally operating travel trade professionals.  These include South African ground handlers, product managers based in source markets as well as upcoming and niche markets.  Regular features include the different regions within the Garden Route, festivals and events and general news pertaining the tourism industry in South Africa.

Want to draw attention to your product right there, right then?  Please contact us so see how we can spread your news too!