Garden Route Tourism Products

You own or run a tourism product on the Garden Route or Klein Karoo?  May be an accommodation establishment or a restaurant?  Or you offer an activity you would like to suggest to visitors to the region?   But you’re busy keeping your guests busy and happy, and that is what you’re good at!  And although you know you should be sharing your stories with the world, there is actually not enough time in your day.  This is where we come in!

What Destination Garden Route offers Tourism Products

We are here to tell ‘the world’ how happy your guests are, and to reach out those guests who haven’t found you yet.  We do this in different ways, tailor made to your objectives and budget.

Travel Trade Representation

We love going to trade shows and travel workshops.  This is where the travel trade – both outbound international tour operators as well as inbound South African operators and product managers – ‘shop’ to find new tourism products in the market.  And stay up-to-date with any changes in their current offerings to their clientele.

But these shows and workshops eat up quite a bit of your budget….  Unless you join our Garden Route Collection of smaller accommodation establishments, owner-run and managed, uniquely Garden Route & Klein Karoo tourism products.

Destination Garden Route currently offers the following opportunities for Garden Route & Klein Karoo based tourism products to reach the (international) travel trade:

• Inclusion on the Garden Route Collection website;
• Garden Route & Klein Karoo focused product presentations online;
• Representation and/or co-sharing of exhibition space at selected trade shows, road shows and workshops.

Email Marketing

We stay in touch with tour operators around the world on a bi-monthly basis, keeping the Garden Route at the top of their mind.  In our newsletters we include events and festivals happening on the Garden Route and share general tourism news about the Garden Route and South Africa with them.

Destination Garden Route sends out bi-monthly newsletters to its ever growing database of nationally and internationally operating travel trade professionals.  These include South African ground handlers, product managers based in source markets as well as upcoming and niche markets.  Regular features include the different regions within the Garden Route, festivals and events and general news pertaining the tourism industry in South Africa.

More info?  Please contact us so see how we can increase your marketing footprint too!